|Posted on March 8, 2012 at 8:40 AM|
Sustainability has travelled many roads over the past 2 decades, from being seen as being an nice thing to do, to that of meeting compliance, to more recently, short term defensive mechanisms aimed at protecting bottomline erosion or blocking a competitor’s market entry or expansion plans.
However, what is happening today is that organisations areusing sustainability as a long term tactic forming offensive positions. Thoseprogressive enough to use sustainability in its entirety are seeking tostrengthen their business models through cross-industry partnerships, andmergers & acquisitions that capitalise on, sustainability strengths of others.This approach ultimately places them in far stronger positions in the market.
The likes of 2 fiercely competitive motor industrymanufacturers, Toyota and BMW, “recently announced joint research on nextgeneration lithium-ion battery technologies and BMW will begin supplying“clean” diesel engines to Toyota in 2014”.
We have long preached that industry and not government willdrive sustainability and if you are interested in reading about howsustainability is finding its new gear, read on…..
Categories: Global News